CuriosityStream Transitions to Ad-Supported and Subscription Hybrid Model

The streaming video-on-demand world can be challenging for niche subscription services, and not all survive. CuriosityStream, a streaming subscription service launched by Discovery founder and executive chairman John Hendricks, has amassed nearly 1 million subscribers and hopes to keep growing. The service, which features documentaries and series featuring science, technology, history, health and more, originally launched in 2015 with a subscription-only model, but last week the service announced its transition to a hybrid business model that has both an ad-supported tier and a subscription tier.

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