March 2, 2018

In January, Facebook CEO Mark Zuckerberg announced that Facebook was making big changes to its social media platform, prioritizing personal posts over business pages, essentially frustrating publishers who use Facebook as a tool for reaching potential subscribers. Facebook is trying to make up for that with a $3 million investment in a three-month pilot program it is calling the Local News Subscriptions Accelerator. Through this program, announced by Campbell Brown, head of news partnerships, on Wednesday, Facebook hopes to help metro newspapers in the U.S. grow their subscriber base.