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August 11, 2017

Why Are Publishers Like The Ringer and BackChannel Leaving Medium?

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Freemium, Industry Announcements, Memberships, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscription Apps /

Five-year-old publishing platform Medium has had a tough year. In January, Ev Williams, CEO of Medium and co-founder of Twitter, announced that the company was renewing its focus which included cutting 50 jobs and closing its offices in New York and Washington, D.C. In March, Williams announced subscriptions and member-only content. Ironically, that post and related comments are now only available to members, so non-members can’t see the value proposition that Medium offers. These decisions and others have caused publishers like Bill Simmon’s The Ringer, which moved to Vox, and Conde Nast’s tech blog BackChannel to move to Wired. Why are they leaving?

Why Are Publishers Like The Ringer and BackChannel Leaving Medium? Read More »

Five on Friday: Marketing, Mobile Ad-Blocking and Mobile Ad Spending

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only /

To help you figure out what you need to know to succeed in the subscription world, weve got some great tips and insights for you. In this weeks Five on Friday, Insead offers advice on how to thrive in the subscription economy, Forbes shares a marketing technology cheat sheet, Marketing Tech News gives its take on the state of mobile ad-blocking, Editor & Publisher explains seven ways to make digital audiences pay for news, and Tubefilter offers insights from a mobile video ad spend vs. computer ad spend study.

Five on Friday: Marketing, Mobile Ad-Blocking and Mobile Ad Spending Read More »

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