April 28, 2017

Hurting from Millions of Lost Subscribers, ESPN Lays Off 100 Employees

On Wednesday, ESPN announced another round of layoffs, reports Yahoo Sports. This time about 100 employees will lose their jobs, including on-air talent. Yahoo Sports says the problem is not ratings, however. ESPN still has strong ratings which brings in ad revenue. The problem is subscriber loss. In the last six years, ESPN has lost 12 million subscribers, representing a 12 percent decrease. The lost subscribers are not necessarily ESPN viewers, however, but are more likely cord cutters who are canceling cable subscriptions altogether, which affects cable networks like ESPN.

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Five on Friday: Ad Block Demographics, SaaS Metrics & the New HuffPost

In this week’s Five on Friday, Sitepoint shares three SaaS metrics that matter and how to improve them, PageFair identifies the demographics of people who are mostly likely to block ads, and Hubspot offers a character count guide for content marketing for blog posts, videos, tweets and more. Well also tell you about Huffington Posts redesign and new branding and how PayPal is succeeding in attracting new users and growing on mobile.

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