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March 8, 2017

Got Members? Here’s How To Develop Great Content to Keep Your Members Engaged

News, Subscriber Only /

Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. It sounds good, but where do you start? How do you maintain a solid content strategy? Scott Whitaker, Subscription Insider Guide to Membership Strategy explains.

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Salesforce Boasts Q4 Subscription and Support Revenue of $2.11 Billion

Auto-renew Subscription, Business Services, Business Strategy, Customer Service, FInance, Mergers and Acquisitions, News, Product Development, Revenue and Sales, SaaS and Cloud Services /

Last week SaaS provider Salesforce (NYSE: CRM) posted its fiscal 2017 fourth quarter and full year results, including fourth quarter revenue of $2.29 billion, a 27 percent increase year-over-year, and subscription and support revenue of $2.11 billion, a 25 percent increase year-over-year. Professional services and other revenue made up the remaining $183 million, a 45 percent increase year-over-year. Subscription and support revenue represents 92 percent of total revenue, while professional services and other revenue account for the other 8 percent.

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