February 23, 2017

Trinity Mirror, the largest national and regional multi-media publisher in the U.K., is testing out an ad-free subscription offering, reports Marketing Week. For £2.99 a month, readers can access the Mirror’s website without annoying banner ads, video ads or pop-ups. According to Marketing Week, the new offering isn’t heavily marketed on Mirror.co.uk, and it is not easy to find. Instead, the message announcing the option appears every 10 articles and is served up to readers with and without ad blockers. We tested the site, viewing more than 10 articles, without an ad blocker, and we did not see the offer, nor could we find it on the subscription page.