Ziff Davis Expands Test of FreeWall Model to U.K.
Publisher Ziff Davis is moving to the FreeWall model by Rezonence, straddling the world between free content and the paywall, says DigiDay. Ziff Davis successfully tested Vodafone campaigns this summer, and is ready to test on a larger scale, starting in the U.K. Ziff Davis is the #1 publisher in the technology, gaming and men’s lifestyle arena, reaching audiences with popular products including PC Mag, IGN and AskMen, attracting more than 69 million unique visitors every…
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