February 24, 2015

Magazines Create Tiered Subscriptions to Cater to “Super Subscribers”

In its 2014 MPA Factbook, the Association of Magazine Media reports that 91% of all adults read magazines. That number jumps to 96% for adults under 25! Combined with being the #1 medium for engagement for advertising, magazines are an excellent venue for advertisers to get in front of their target audiences while giving subscription companies dependable revenue sources. With a 10% overall increase in subscriptions between August 2013 and August 2014, magazines are continuing to…

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The Mobile Commerce Era Has Arrived, Says PayPal and Ipsos

Newly released research by PayPal and market research firm Ipsos shows just how dramatically mobile commerce is moving ahead of traditional online commerce. For subscription businesses who have not adjusted product, conversion and payment strategies to account for this trend, they better start moving fast. According to the study of 17,600 consumers in 22 countries, as smartphones have become somewhat ubiquitous over the last five years, purchasing on mobilenow accounts for 20% of overall worldwide ecommerce…

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