Newly released research by PayPal and market research firm Ipsos shows just how dramatically mobile commerce is moving ahead of traditional online commerce. For subscription businesses who have not adjusted product, conversion and payment strategies to account for this trend, they better start moving fast. According to the study of 17,600 consumers in 22 countries, as smartphones have become somewhat ubiquitous over the last five years, purchasing on mobilenow accounts for 20% of overall worldwide ecommerce…...
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