5 Ways to Create Value for Digital Subscriptions

By Minal Bopaiah While paywalls and digital subscriptions are becoming a business reality for many publications, your business needs are never a selling point
By Minal Bopaiah While paywalls and digital subscriptions are becoming a business reality for many publications, your business needs are never a selling point for consumers, advised PR expert Zachary Hooper in this week's Members-Only Webinar for Subscription Site Insider members. Instead, you need to craft a message that conveys the value of subscribing to the consumer (and the value for consumers is *never* your need for revenue). Hooper gave five ways to create values, along with…...

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