5 Ways to Create Value for Digital Subscriptions

By Minal Bopaiah While paywalls and digital subscriptions are becoming a business reality for many publications, your business needs are never a selling point

By Minal Bopaiah

While paywalls and digital subscriptions are becoming a business reality for many publications, your business needs are never a selling point for consumers, advised PR expert Zachary Hooper in this week’s Members-Only Webinar for Subscription Site Insider members.

Instead, you need to craft a message that conveys the value of subscribing to the consumer (and the value for consumers is *never* your need for revenue). Hooper gave five ways to create values, along with examples of subscription sites that employ each tactic:

 

Of course, you can employ more than one of these value propositions, as many of these sites do. For example, Angie’s List saves time while also fostering a sense of community. And The Economist upsells higher-priced digital subscriptions for multi-device access. (Editor’s Note: My subscription to Slide Bureau allowed me to create that embeddable slide, which you can click to full size.)

Once you’re clear on what the subscriber benefit is to your consumers, you can get to work on creating messaging on your site and for the general press that conveys that information succinctly. Discover how to clarify your offering and communicate directly with consumers by watching the On-Demand Video: 5 PR Tips When Launching a Paywall on Subscription Site Insider today.

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