January 30, 2014

Use Twitter Cards to Increase Engagement and Lead Generation on Twitter

By Minal Bopaiah Twitter recently introduced Analytics for Twitter Cards, an easy-to-use dashboard to track the ROI on Twitter posts that have multi-media elements. Which begs the question, Should subscription sites use Twitter Cards? In a word, yes. After an easy, 3-step installation, Twitter Cards (see an example below from The New York Times) automatically embed multi-media elements into the tweets your audience share with their Twitter followers. Data has shown that tweets with images get twice as much engagement…

Use Twitter Cards to Increase Engagement and Lead Generation on Twitter Read More »

Use Twitter Cards to Increase Engagement and Lead Generation on Twitter

Twitter recently introduced Analytics for Twitter Cards, an easy-to-use dashboard to track the ROI on Twitter posts that have multi-media elements. Which begs the question, Should subscription sites use Twitter Cards? In a word, yes. After an easy, 3-step installation, Twitter Cards (see an example below from The New York Times) automatically embed multi-media elements into the tweets your audience share with their Twitter followers. Data has shown that tweets with images get twice as much engagement (no actual data on video…

Use Twitter Cards to Increase Engagement and Lead Generation on Twitter Read More »

Drive Traffic with Twitter Cards & Analytics

Twitter Cards are a more visually-friendly way to present multi-media tweets via an API paid content sites can install on their own websites. Now the company has introduced Analytics for Twitter Cards, helping content producers get a better sense of what works when it comes to driving traffic to your site through Twitter. In this visual How-To, we show you why Cards matter, the 9 types of Twitter Cards your site can use to drive more traffic, and how to measure your ROI through Twitter’s Analytics program.

Drive Traffic with Twitter Cards & Analytics Read More »