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February 21, 2013

Popular Science Profits from iPad App, But Struggles to Get Marketing Data

Case Studies, Consumer Media and Publishing, Magazines, News, Product Development, Subscriber Acquisition, Subscriber Only, Subscription Apps /

In 2010, Popular Science was one of the first consumer magazines to launch an iPad edition and has made more than $1.5 million from it to date. In this in-depth Case Study, Robert Cohn, Consumer Marketing Director at parent company Bonnier, reveals the many lessons learned from abandoning a free trial model for a composite prototype model that converts better, to the frustrations of getting data from Apple. This Case Study also includes tips and tricks for publishing and pricing tablet editions for Nook, Kindle, Android devices and Zinio. If you’re remotely interested in tablet publishing, this is the a must-read!

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Case Study Lessons: Sample Issues Work Better Than Trial Offers for iPad App Subscriptions

News, Subscription Apps /

While publishing an iPad app can be profitable, it can also be difficult. Popular Science was one of the first consumer magazines to publish an iPad app (and the subject of this week’s Case Study on Subscription Site Insider). As pioneers in the industry, they’ve been there for single copy sales, the introduction of app subscriptions, and the introduction of trials and the marketing “opt-in” feature. While the marketing opt-in, which extends a trial offer or gives…

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