Case Study Lessons: Sample Issues Work Better Than Trial Offers for iPad App Subscriptions

While publishing an iPad app can be profitable, it can also be difficult. Popular Science was one of the first consumer magazines to publish
While publishing an iPad app can be profitable, it can also be difficult. Popular Science was one of the first consumer magazines to publish an iPad app (and the subject of this week's Case Study on Subscription Site Insider). As pioneers in the industry, they've been there for single copy sales, the introduction of app subscriptions, and the introduction of trials and the marketing "opt-in" feature. While the marketing opt-in, which extends a trial offer or gives…...

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