Case Study Lessons: Stanford Social Innovation Review Increases Revenues with New Subscription Plans & Pricing

As we discussed yesterday, revenues depend on optimizing both pricing and subscription sales. That’s why this week’s Case Study on Subscription Site Insider has
As we discussed yesterday, revenues depend on optimizing both pricing and subscription sales. That's why this week's Case Study on Subscription Site Insider has such a valuable lesson for all subscription site execs. Stanford Social Innovation Review started out with two subscription plans: print-only and print+digital, both priced at $39.95. Then last year, the site decided to restructure its plan and increase its prices. So it created a digital-only plan for $39.95 and raised the print-only and…...

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