U.K.-based ecard company Katie's Cards had a big photo of the company's founder on its homepage. When the marketing team decided to test visitor-to-paying-subscriber conversion rates with two different homepage designs, the results were surprising!...
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.
