Homepage Test Nearly Doubles Conversion Rate for Katie’s Cards [SAMPLE]

U.K.-based ecard company Katie’s Cards had a big photo of the company’s founder on its homepage. When the marketing team decided to test visitor-to-paying-subscriber
U.K.-based ecard company Katie's Cards had a big photo of the company's founder on its homepage. When the marketing team decided to test visitor-to-paying-subscriber conversion rates with two different homepage designs, the results were surprising!...

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