Global learning platform Kahoot! launched its first premium subscription service, Kahoot!+ AccessPass. With this new, ad-free subscription service, subscribers get unlimited access to an expanded library of content, including premium collections, kahoots, courses and other resources developed by trusted, verified publishers and creators. Content will be updated monthly.
Kahoot!+ AccessPass is available on the Kahoot! web platform and iOS and Android mobile apps. It is $3 a month, billed annually ($36 a year), or $5 a month, billed monthly ($60 a year). Using the freemium subscription model, Kahoot! will continue to offer free content to users. Premium content will be labeled ‘Premium’ and is located in the Discover tab and through the website and app’s search functions. Premium content is the intellectual property of the creators, so the content cannot be duplicated or edited.
“The launch of Kahoot!+ AccessPass marks a milestone for Kahoot! as this is the company’s first access pass subscription service and an important first step towards building the largest digital marketplace for learning resources,” said Eilert Hanoa, CEO at Kahoot! in a December 9, 2021 news release. “With Kahoot!+ AccessPass we are continuing to diversify the content in our platform, with more opportunities and offerings to come, to build a digital marketplace for content on a global scale over the next few years.”
Content for Kahoot!+ AccessPass comes from the Kahoot! Academy, a global community and knowledge platform for creators, learners and learning providers. Each month Kahoot! content reaches more than 40 million players who engage with free content from creators including Microsoft, Star Wars, Disney, National Geographic, WWF, Marvel, TIME for Kids, PBS, Merriam-Webster and NASA. Topics include everything from general knowledge, history and geography to science, technology and math, and everything in between, for people of all ages.
Founded in 2012, Kahoot! is used by 9 million teachers around the million, hundreds of millions of students and families, and 97% of Fortune 500 companies, says Kahoot! on their website. In the last 12 months, over 300 million games have been played on the Kahoot! platform with more than 1.9 billion players from 200 countries. The company is headquartered in Norway and has offices in the U.S., U.K., France, Finland, Estonia, Denmark and Spain.
The company’s mission is to make learning awesome, helping people learn new skills through curiosity and play in a fun, social way.
“Unleashing this potential within every learner is what drives us, which is why we are on a mission to make learning awesome. We do this by creating engaging and impactful experiences for our users, and through our vision of building the leading learning platform in the world,” Kahoot! says.
To date, Kahoot! has raised $325 million in total funding from SoftBank, Northzone, Creandum, M12 (formerly Microsoft Ventures), Datum Group, Accelerator Investments LLC (owned by Walt Disney Company), and Norwegian and international investors. Kahoot! was listed on the Oslo Stock Exchange’s Euronext Growth on October 10, 2019.
Third quarter financial and operational highlights
In November, Kahoot! reported on the company’s third quarter 2021 highlights which include:
- Kahoot! has more than 30 million active accounts, a 41% increase year-over-year.
- The company reached more than 1 million paid subscriptions across all services, a 180% increase year-over-year.
- Kahoot! at Work reached 435,000 paid subscribers, Kahoot! at School had 335,000 paid subscribers and Kahoot! Home & Study had 245,000 paid subscribers.
- Third quarter billings were $27.8 million, an increase of 139% year-over-year.
- Annual recurring revenue was $124 million, an increase of 288% year-over-year.
It is a little confusing to see the announcement that this is Kahoot!’s first premium subscription service, when the earnings report shows they have other types of paid subscriptions (Kahoot! at Work, Kahoot! at School, and Kahoot! Home & Study). Clearly, the freemium model is working for them though as evidenced by huge growth in the third quarter of 2021 compared to the third quarter of 2020. Perhaps this is because teachers, parents and employers want to keep kids and employees engaged, even when working or studying from home.
We aren’t sure exactly how this premium subscription service differs from the others Kahoot! offers, but it is intriguing. The company has a good track record with subscriptions and exceptional growth in ARR over the prior year. It seems likely that the Kahoot!+ AccessPass subscription will be equally successful, especially at such an affordable price point.