Man with remote watches streaming VOD service Netflix on big screen TV

STAT PACK: Netflix Usage in the U.S.

Netflix is the most popular streaming video on demand subscription service in the U.S. Download our STAT PACK to see why.

Stranger Things, Lucifer, Squid Games. What do these three shows have in common? They are Netflix originals or exclusives, and they are among the streaming services top viewed programs. Though the streaming video on demand space is more crowded than ever, shows like these help Netflix remain at the top of the streaming heap, attracting and retaining more viewers around the world than any other service.

But Netflix doesn’t just have the most subscribers. The streaming subscription service also has the highest penetration rate in the U.S. at 62% and the most viewers who consider Netflix their default video streaming service. Netflix also ranks the highest as the service that viewers just can’t do without. We’ve got the statistics to back that up and much more. Download this Subscription Insider STAT PACK to get the latest data on why Netflix is so popular.


SVOD service user shares in the U.S. 2015-2021
Penetration rate of Netflix worldwide 2019-2025, by region
Netflix: number of paid subscribers Q3 2021, by region
Penetration rates of selected video-on-demand services in the U.S. 2021
Subscriptions to SVOD services in the U.S. 2026, by provider
Streaming services share of total OTT viewing in the U.S. 2021
New SVOD subscribers in the U.S. 2020-2021, by platform
SVOD service multiple subscriptions in the U.S. 2020
Number of Netflix paid streaming subscribers in the U.S. and Canada Q1 2013-Q3 2021

Consumer Behavior

Netflix viewers in the U.S. 2021-2025
Share of Netflix time among total TV content viewing in the U.S. 2021
TV viewers who prefer Netflix in the U.S. 2019-2021, by age group
Ranking of TV and video streaming providers U.S. Americans would not drop 2020
Ranking of TV networks with the best original shows in the U.S. 2021
Impact of exclusive content on new subscribers in the U.S. 2021
Netflix’s original content quality in the U.S. 2021
Netflix subscriptions in the U.S. 2021, by age group
Netflix subscriptions in the U.S. 2021, by generation
Share of adults who have a Netflix subscription in the U.S., by ethnicity

Popular Content

Number of Netflix viewers who have watched selected shows and movies 2021
Most popular U.S. TV shows 2020, by social media buzz
Most in-demand series premieres based on audience demand in the U.S. first half of 2021
Demand for SVOD platforms in the U.S. 2021, by type of series
Most popular original TV series on Netflix in the U.S. 2021
Most in-demand digital original shows in the U.S. October 2021
Leading original TV series on SVOD services in the U.S. 2020, by minutes streamed
Most watched acquired series on VOD services in the U.S. 2020

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