Kyle Fohlin, VP of New Business Development for Wiland; Emma Nicoletti, VP of Predictive Client Solutions Department for Wiland; and Stephanie Taylor, SVP of Acquisitions for Belardi Wong, discusses the science behind data models and some bonus aspects to working with co-ops As discussed in part one of this two-part article, not all data and the way it's acquired is the same. First- and third-party data are only part of the picture; data collaborations and co-ops are crucial to acquiring new cus...
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