The Secret Behind Adobe’s Recurring Revenue Success

Matt Wegner, Head of Global Payments & Risk at Adobe, discusses how a data-driven operating model has revolutionized the way Adobe does recurring business.

Matt Wegner, head of global payments and risk, shares the secret behind Adobe's recurring revenue success....

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Filed in Business Model, Business Operations, Business Strategy, Customer Service, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscriber Retention

Alexis Miller

Alexis Miller is a writer, podcast host, creator, and digital marketer. She has a degree in Journalism and Entrepreneurship from the University of St. Thomas. Alexis is a published writer, covering topics that range from health/wellness to business to creative writing. Alexis has years of experience creating digital marketing strategies for start-up, non-profit and established for-profit organizations. She is an avid world-traveler, dedicated reader and outdoor sports enthusiast. She lives with her husband, Sean, and their two Australian Shepherds, Josie and Heath.