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Achieving Rapid & Profitable Subscriber Acquisition, Part 1

How subscription businesses can utilize first-party data, third-party data, and data co-ops to acquire customers

At Subscription Show 2021, Kyle Fohlin, VP of New Business Development for Wiland, Emma Nicoletti, VP of Predictive Client Solutions Department for Wiland, and Stephanie Taylor, SVP of Acquisitions for Belardi Wong, discussed how subscription businesses can utilize first-party data, third-party data and data co-ops to acquire customers. Data: it’s the currency all subscription businesses must use to stay relevant, acquire new customers, and retain current customers. But not all data and the way ...

 

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Alexis Miller

Alexis Miller is a writer, podcast host, creator, and digital marketer. She has a degree in Journalism and Entrepreneurship from the University of St. Thomas. Alexis is a published writer, covering topics that range from health/wellness to business to creative writing. Alexis has years of experience creating digital marketing strategies for start-up, non-profit and established for-profit organizations. She is an avid world-traveler, dedicated reader and outdoor sports enthusiast. She lives with her husband, Sean, and their two Australian Shepherds, Josie and Heath.
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