Last week, we looked at five ways subscription companies have adapted to the world as we know it in the midst of a pandemic. We talked about Zoom’s pivot to meet the market’s changing needs; the creation of Mask Club to serve consumers and first responders; Six Flags, NBA, NFL and NHL allowing members to pause their subscriptions; Rent the Runway adapting and adjusting their business model to address how subscribers are shopping now; and the changes streaming services have made (longer trials at...
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