Spotify Wraps Up Q2 with 108 Million Premium Subscribers

On July 31, streaming music provider Spotify reported it had reached 108 million premium subscribers at the end of the second quarter. This represents

On July 31, streaming music provider Spotify reported it had reached 108 million premium subscribers at the end of the second quarter. This represents an increase of 8 million paying subscribers over the prior quarter and a 31% increase year-over-year. The total fell well within Spotifys guidance of 107 million to 110 million. Monthly churn decreased to a record low 4.6%, but student subscriptions were lower than targeted. Spotify said it missed the target due to poor execution, not due to a soft market....

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Filed in Business Services, Consumer Services, Entertainment and Streaming, FInance, Freemium, News, Revenue and Sales, Subscription Apps

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!