Pandora Gets Advertisers to Pay for ‘Trial Offer’ for Potential Subscribers

Pandora, the popular internet radio platform, is testing out an aggressive new ad model to boost revenue and improve conversion. Under the new model,

Pandora, the popular internet radio platform, is testing out an aggressive new ad model to boost revenue and improve conversion. Under the new model, registered users can listen to Pandora for an hour ad free after clicking on a Sponsored Listing, which is essentially an on-air commercial. Partnering with Fox and Sony PlayStation as sponsors, Pandora has rolled out a beta version of this new ad model to 20% of Pandora's non-paying listeners (about 14.6 million…...

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Filed in Auto-renew Subscription, Business Strategy, Consumer Services, Entertainment and Streaming, Freemium, News, Subscriber Acquisition, Subscription Apps

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!