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How Dropbox Handles Involuntary Churn (Part 2): Creating Urgency to Elicit a Response

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Part 1 - Part 2 - Part 3 This is Part 2 of our DROPBOX Sample series, showing how one company is managing increased credit card fails in their customer communications. In part one, Dropbox attempted to obtain updated credit card information. In this sample, Dropbox is upping the ante and warning of a service downgrade. In this follow-up email, Dropbox:

Informs us that our Dropbox is out of space at its current level Points out a negative consequence of not updating a credit card (and renewing t...

 

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