Insight to drive subscription growth

Join

Inside Angie’s List with Co-Founder and CMO Angie Hicks

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Quick Overview

Founded in 1995, Angie's List built slowly but surely until hitting critical mass as a nationally known brand and landing $60 million in venture funding in 2008. The site has multiple revenue streams ( the majority from vendors--not consumers), most of them recurring. Unlike other subscription sites, Angie's List relies heavily on offline channels such as print magazines, television ads, and PR, to grow. We interviewed co-founder Angie Hicks Bowman for this Case Study. Target Mar...

 

HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!

                   

Learn more about Subscription Insider PRO memberships!

Already a Subscription Insider PRO Member? 
Please Log-In Here!

Picture of Subscription Insider

Subscription Insider

More Articles By Subscription Insider

Up Next

Shared Access, Shared Revenue: The Operator’s Playbook for Monetizing Multi-User Plans

NRF 2026: The Subscription Signals Hidden in Retail’s Biggest Week

2025 Subscription Management Deal Report: Platforms Expand Into the Monetization Layer

Register Now For Email Subscription News Updates!​

Search this site

You May Be Interested in:

Subscription Show 2026:
For Renewal + Revenue Leaders

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Log In

Access these premium-exclusive features

  • Unlimited Access to Premium Content, Stats, Trends, Webinars, and News Archives
  • Deep Discounts on Subscription Insider Events and Training Programs.
  • Discounts from Partners, Monthly Office Hours, and More!
  • Member-Only Intel on Recurring Payments & Processing, Subscriber Retention, Subscriber Acquisition & Marketing, Subscriber Management, Legal and Compliance, Enhancing Customer Experience, Product, Pricing & Packaging, Subscription Ops, and More.

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  
Join Now
Billed every 30 days.
Cancel any time.

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
Join Now
Billed every 365 days. Cancel any time.
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  
Join Now
Billed every 365 days. Cancel any time.

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.