How the Christian Science Monitor Killed its Daily Paper and Grew Circulation 60%

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Quick Overview

In 2008, facing declining circulation and revenues, the Christian Science Monitor announced plans to stop publishing its century-old daily newspaper. In its place came a free daily news website, a subscription-based weekly magazine, and a premium daily email newsletter that combined have boosted circulation 60% and lifted key website metrics like pageviews and unique visitors. Insider's case study describes how the team mapped core elements of the daily newspaper brand to the n...

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