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How Fastcase Beats Huge Competitors with an iPhone App & Nimbler Search

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Quick Overview

If you love a David vs Goliath business story, Fastcase will win your heart. With just 20 staffers, the site serves a total of half a million paid subscribers, and its free iPhone/iPad app is one of the most popular in the legal niche. How can an Internet start-up take on an established $6.5 billion dollar information industry niche, stealing accounts away from the big boys? Keep reading… Target Market The primary target market is small law firms in the US who don't want to pa...

 

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