Education Week Generates $13M With Strong Online and Offline Business Model

Education Week has had a thriving print magazine since 1981, and established an ad-supported online model in 1996. In 2005, the site transitioned to a hybrid revenue model, combining subscriptions, advertising, one-off sales, and offline events, helping them rake in $13M in revenues a year. Michele Givens and Stefanie Hemmingson spoke to Insider about how they managed all this. Keep reading for lots of great tips, including testing results and some unique strategies for group sales and meeting the never-ending demand for more online content.

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