Why Architecture and Process Are Critical to Your Subscription Business

Improving subscription business back-end operational processes does not always mean that you have a platform replacement ahead. Business rules, daily procedures, product packaging or even the way subscription bundles are constructed can all be contributing to your revenue loss problems that have little to do with your actual technology. Kim Terry walks through how and why architecture and process can make all the difference in the world to the profitability of your subscription business.
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