GenomeWeb started off with a paid trial for single users, but then converted it into a 3-user trial, thereby turning every trial-taker into a site license prospect. Publisher/COO Greg Anderson spoke to us about the site's clever conversion process, as well as the site's multi-title pricing strategy. This is a great Case Study for anyone trying to increase its site license sales, especially B2B sites.
JTS.tv founded a new network that offers original, online-only television programming exclusively through subscriptions. CEO Carter Mason spoke to us about how the site is curating original content through exclusive and semi-exclusive licensing deals and converting 80% of trial takers to paying subscribers.
Booz & Co. created Strategy+Business as a content marketing tool with a free-to-view website, but the publication has boldly began charging for the convenience of viewing the same content through mobile and tablet apps. Publisher Gretchen Hall spoke to us about why the site decided to bundle all of its digital offerings into one package and how social media sign-on has helped registration. Plus, learn how you can get the customer info you need from app subscribers, even when Apple refuses to provide it!
Last holiday season, more than $32 billion worth of gifts were sold online to Americans, including gift subscriptions to sites such as Angie's List and The Wall Street Journal. Here's how to get your slice of the pie. This quick how-to report outlines five gift subscription marketing tactics as well as three operational factors you'll have to consider to pull this off profitably. Plus, get inspired by real-life samples from other subscription sites gift offer campaigns.
In 2011, SafetySmart re-launched with a savvy Web platform that had online tools to save customers time and effort. John Doyle, Senior Vice President of Products and Content at parent company Bongarde, spoke with us about how moving to more interactive content services increased subscriptions by 200%, how low-priced items through sister sites have been an enormously productive source of lead generation, and how the company's sophisticated in-house sales system incorporates user-generated information and telesales. Plus, check out the best use of a call-to-action button on a site tour we've ever seen.
How WritersMarket.com Turned a 90-Year-Old Print Directory into a Profitable Online Subscription Site
At any given moment, 50,000 subscribers are paying to access WritersMarket.com's robust database. Winter Thielen, Director of Online Product Development at WritersMarket.com and Robert Brewer, Senior Content Editor, spoke with us about how the site maintains its listings, succeeds with email marketing, and creates perceived value with limited-release compilations. Plus, get inspired by some great conversion tactics, including an unusual navigation bar and a well-designed site tour.
Confused about how to set up a trial offer? Or unsure whether you're "doing it right"? In this 40-minute video, Subscription Site Insider Editor Minal Bopaiah takes you through the best practices for trial offers, from technical and payment processing considerations to marketing and design tips to improve conversion rates. Plus, learn why you might be better off with a $1 trial than a free trial offer!
What's better than a limited-time offer? One with a discount code! See how Compete executed this idea in this email offer.
Does your subscription site get a lot of word-of-mouth referrals? Then you'll want to check out this clever trick by Dropbox, which keeps the momentum from its refer-a-friend campaign going!
Do you want to drive new traffic to your site, but concerned about corrupting your paywall? Check out how the Wall Street Journal got around that problem by giving prospects limited access.