HBO May Offer Internet Subscription for HBO GO Separate from Cable

For a while, consumers have been asking HBO to allow non-cable-subscribers to gain access to their shows online through HBO GO. So far, the subscription-only cable channel has been resistant, making HBO GO available solely to existing cable subscribers. But that may be changing. HBO CEO Richard Plepler told an audience at last week's screening of "Game of Thrones" that HBO may be willing to offer online subscriptions to HBO GO, but only through broadband partners,…

Intel to Launch Set-Top TV Box with Subscription-Based Service

Two big pieces of news for those in the streaming video niche: Intel is launching a subscription TV service. And Intel is launching a set-top box to stream Internet TV. While that may seem like the same thing, Intel's recent announcement can affect subscription sites in two ways. One, Intel's new subscription video service means more competition for Netflix, Hulu, and other streaming video sites. Two, the creation of a new set-top box for Internet-viewing means that…

The Next Subscription Niche: Watching Others Play Video Games (Seriously)

If ever there was a subscription service I couldn't have predicted it's Twitch's new one: E-sports. Apparently, there's a market willing to pay to watch live streaming of professionals and amateurs ascend through levels of video games and skillfully defeat bad guys with nothing but their thumbs. The site's new subscription service will be called Twitch Turbo and will start at $8.99/month. The biggest selling point seems to be the ad-free viewing, since the site already…

LoveFilm Struggles to Maintain UK Market Share Despite Savvy Growth Strategy

Despite having more than 2 million subscribers and over 70,000 titles available, Amazon-owned LoveFilm seems to be struggling. The most compelling piece of evidence? Apparently, they're sending door-to-door salesmen out to sign up subscribers. Netflix seems to be the LoveFilm's biggest competitor (despite the fact that Netflix claims its main competitors are broadcasting companies). LoveFilm seems to be losing subscribers so quickly, it now requires that existing subscribers CALL to cancel subscriptions (a definite worst practice…

After 17 Years, 2 Million Subscribers, $100M in Revenue, Lynda.com Asks for Funding

If ever there was a darling of the subscription eLearning niche, it's Lynda.com. The site generated approximately $100 million in revenue in 2012, and has 2 million paying subscribers, many from companies like Sony, Pixar and Disney (and presumably, with group subscriptions). And yet, unlike the many flash-in-the-pan Internet start-ups (Pinterest, I'm looking at you), the company has waited 17 years to ask for its first round of funding. Which goes to show you, when it comes to…

Case Study Lessons: Increasing Trial Offer Conversions with One-Item Marketing

Here's a great A/B test lesson from Surfline, the focus on this week's Case Study on Subscription Site Insider. Surfline, a freemium subscription site providing ocean forecasts for surfing enthusiasts, wanted to increase its trial offer conversion. George Roletter, Vice President of Subscriptions and Product Marketing, told us how the site had already split their trial conversion process, making it possible to email prospects who abandoned the trial form. So the site then tested the marketing…

Hulu Plus Makes An Estimated $287M in Subscription Revenues

According to blog post by the company's CEO, Hulu is ending 2012 with 3 million paying subscribers and $695 million in total company revenues. That's a 73% increase over 2011 revenues, which were $400 million, and a 100% increase in subscribers, which was 1.5 million in 2011. Given that the monthly subscription rate is $7.99, paying subscribers should account for more than $287 million in subscription revenues, or 41% of total company revenues. This is a…

Redbox Gets In On the Video Streaming and Subscription Business

Redbox, the purveyors of DVD kiosks near drugstores around the country, is looking to compete directly with Netflix by launching its own video streaming subscription services priced at $8/month -- just a penny more than Netflix. In addition to unlimited movie streaming, subscribers will get four one-night credits per month for Redbox machines in order to check out the latest DVD movie releases not available via streaming. And for $1 more dollar a month, they can…

Piano Media To Screen Independent Film Behind National Paywall

Piano Media, which has seen previous success from its national paywall implementation in eastern Europe, is getting into the indie film business. The company just announced that it will be screening "From Fico to Fico," an independent documentary about the Slovak judiciary by controversial filmmaker Zuzana Piussi. Apparently, multiplex cinemas were against distributing the film. But Piano Media has teamed up with Slovak newsweekly ".t žde?" to offer the movie to subscribers. (The monthly subscription cost of €3.90…

Amazon Prime Adds Monthly Subscription Plan, Competes With Hulu and Netflix

Amazon introduced a new pricing option for its "Prime" service this week -- $7.99/month instead of the normal $79.99 a year. While basic math lets consumers know that the monthly price is more steep in the long run, the new subscription option seems to be an effort to compete more directly with Hulu and Netflix, both of which offer monthly plans at exactly the same price. Originally, Amazon Prime was a way for avid book buyers to…

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