August 3, 2018

Pandora Reports Subscription Revenue Growth of 67 Percent in Q2

Is the tide turning for streaming music service Pandora? Maybe. Pandora (NYSE: P) wrapped up July with a strong financial report for the second quarter of 2018. Among the highlights are total Q2 revenue of $384.8 million, a 12 percent increase, which exceeded the company’s guidance. Subscription revenue for the second quarter was particularly strong at $113.7 million, a 67 percent increase, excluding Australia, New Zealand and Ticketfly. Pandora discontinued service to Australia and New Zealand as of July 31, 2018, and Pandora closed on the sale of Ticketfly to Eventbrite on September 1, 2017.

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Five on Friday: Car Subscriptions, Attracting Customers and eCommerce Tips

It is hard to believe it is August already! Before you leave the office for the weekend, weve got some great tips for attracting and retaining subscription customers along with other helpful tidbits. In this weeks Five on Friday, MarTech Series explains why opt-in video advertising is so hot right now, PYMNTS predicts that the car subscription market will grow by 71 percent in the next four years, Cratejoy shares ways to attract more subscribers, Impact offers top tips for improving your sites Google rankings with SEO, and Shopify recommends these five tips to drive sales.

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