Direct-to-Consumer
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With Fubo debuting a $55.99 package, rivals Disney, Fox, and others are racing to reshape live sports streaming with lower-cost, sports-centric offerings.
VW’s “power-on-demand” upgrade adds 20 horsepower for a monthly or lifetime fee, underscoring the uphill battle carmakers face in turning software features into recurring revenue.
New Cleeng Pro lowers barriers to entry with free tier for up to 10,000 subscribers, targeting creators and media companies
The AI startup, founded in 2022, introduces Comet Plus to pay publishers directly, signaling a challenge to Google’s search dominance and reshaping content monetization models.
Apple increases ad-free streaming service by 30%, from $9.99 to $12.99 per month effective Aug. 21. Existing subscribers will see higher rate on next bill
Fraud expert and Fraud Deflect CEO Scott Adams explains how Visa’s VAMP, Mastercard’s First Party Trust, and Amex’s CID changes are reshaping chargeback risk.
Settlement permanently bans misleading “guarantees,” hard-to-cancel flows, and retaliation against chargeback disputes, reinforcing regulators’ focus on subscription dark patterns.
Regulators allege LA Fitness used restrictive and opaque cancellation processes, violating the FTC Act and ROSCA, and seek refunds for consumers.
Santa Clara and Los Angeles County prosecutors secure penalties and restitution in case alleging deceptive auto-renewal and cancellation practices.
New Cornell-backed research shows how subscription programs influence long-term behavior, shift wallet share, and extend loyalty—even post-churn.
