Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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Yesterday, The New York Times Company (NYSE: NYT) announced its first quarter 2017 financials, including the addition of 308,000 net digital news subscriptions, a record
In this week’s Five on Friday, Sitepoint shares three SaaS metrics that matter and how to improve them, PageFair identifies the demographics of people who
In this week’s subscription news, former Microsoft managers take on LinkedIn with a platform that pays users, AT&T helps partners to seize recurring revenue opportunities,
Last week Condé Nast announced that it was expanding its relationship with Snap, Inc. (i.e., Snapchat), launching Snapchat Discover channels for GQ, Wired and SELF
In this week’s subscription news, Min Online takes us inside The Economist’s plan to conquer America, Recurly launches a fraud management tool for subscription brands,
It is hard to believe it is Friday already, isnt it? Where did the week go? Before you head into the long holiday weekend, take
In this weeks Five on Friday, weve got an interesting mix of content to help your subscription company grow and be more effective, including the
Yesterday Taiwan-based HTC launched Viveport, a subscription service for virtual reality games and experiences. Following a one-month free trial, for $6.99 a month, VR fans
In the last two weeks, at least three publishers – BH Media Group of Omaha, Gannett and The Guardian – have announced staffing cuts to
Happy Friday! If you are reading this, you did, indeed, survive the week. Congratulations! Before you leave the office for the weekend, check out this
