Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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Have you checked out our STATPACKS yet? They are editable PowerPoint reports with Subscription focusing in on key trends you should understand. Use STATPACKS charts
In this weeks Five on Friday, The Guardians Guy Lodge shares his opinion that the discontinuation of FilmStruck spells doom for classic films, All Business
In a special webcast last week, AT&T (NYSE: T) shared an update on its success strategy for 2019, following its acquisition of Warner Media. The
In this weeks Five on Friday, Digiday explains how the direct-to-consumer membership model can improve retention, Forbes tells us how much the average person is
Last week, Facebook announced the launch of its Today In, a new section on Facebook that aggregates local news and information. Currently, Today In is
We survived Black Friday and Cyber Monday, and it is business as usual as the holiday season gets underway. In this week’s subscription news headlines,
Shopify merchants had an incredible Black Friday Cyber Monday (BCFM) shopping weekend, with more than 600,000 sellers from 175 countries generating more than $1.5 billion
Condé Nast-owned Glamour magazine is the latest women’s magazine to ditch print in favor of a digital audience, reports The New York Times. Just a
In Five on Friday this week, college textbooks are becoming more accessible, thanks to the subscription model, Microsofts Windows 10 mail client tries an ad-supported
This Thanksgiving, Match Group (NASDAQ: MTCH) is grateful for subscribers, boasting 23 percent growth in average subscribers in the third quarter of 2018. The company
