Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
Start Here
Latest
Globally, brands have increased their Influencer Marketing budgets by 39%. And, no wonder. The impact of influencers on global consumer purchasing is growing, with 20%
In this week’s subscription headlines, we’ve got everything from A to Z, including Amazon, Apple, Susan Zirinsky and Mark Zuckerberg. CBS has named Susan Zirinsky
In this weeks Five on Friday, CJR explores the state of social media in 2019; Forbes shares sports entertainment trends, including subscription opportunities; Hulu hits
We may be just days into the new year, but the subscription economy is going strong with headlines around the globe. Here are a few
To help get your new year off to a good start, weve got some great information about subscriptions, payments and ad fraud for you. In
In this week’s subscription round-up, Netflix will overtake Sky’s satellite TV subscriptions by the end of this year, Apple is in trouble for sending unwanted,
Merry Christmas to MINDBODY! That’s what investors in the fitness, spa and beauty salon software company are saying. On Christmas Eve, Vista Equity Partners, an
Fans of the Kardashian-Jenner clan may feel like they’ve gotten coal in their stockings this year. Last Thursday, four of the Kardashian-Jenner sisters – Kim,
Just one week after the value of Oath drops by 50 percent, Verizon announces that it will rebrand subsidiary Oath as the Verizon Media Group
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees
