Subscriber Acquisition
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Just five months in, former Buzzfeed president Jon Steinberg’s latest brainchild – Cheddar TV – has secured $10 million in its second round of funding.
Last week Logitech launched a premium subscription for its Circle security video camera. With the premium plan, subscribers get up to 31 days of free,
Now that it has a strong foothold in the over-the-top (OTT) TV marketplace, CBS is shaking things up a bit at CBS All Access. It
SaaS provider Workday posts double-digit increases for total revenue, subscription revenue and professional services revenue, but it also posted an $87 million operating loss for
Five on Friday this week explores growing digital subscriptions, a new take on fantasy sports leagues, new product development, effective survey construction and customer service
Uber is testing a new subscription-based service, Uber Plus, in six U.S. cities including Boston, San Diego, Miami, San Francisco, Seattle and Washington, D.C. The
Houghton Mifflin Harcourt (HMH) and digital learning platform BenchPrep are partnering to add new personalized digital learning solutions to CliffsNotes study guides. Beginning with SAT®
When determining marketing attribution, subscription marketers face a unique challenge in calculating attribution and value because the initial transaction is only a fraction of a
Taboola announced last week that it is partnering with Boston.com to use its discovery platform to drive traffic to the online news site, expand its
Five on Friday this week explores whos blocking ads and how to stop them, finding royalty-free images, thoughts on product development from Scholarly Kitchen and
