Adblock Plus Debuts Acceptable Ads Platform to Sell Ads

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Yesterday Adblock Plus announced it is launching an Acceptable Ads Platform in beta. The new product will help move the Acceptable Ads Initiative forward while also serving as a compromise between users and advertisers. AAP allows publishers of all sizes to add pre-whitelisted, pre-approved ads to their websites. All ads meet Acceptable Ads criteria for content, size and placement, but how will Adblock Plus’s 100 million-plus users react? So far, it isn’t positive.

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