Subscriber Acquisition
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Book lovers finally have their Netflix equivalent. Scribd. just launched a subscription service where consumers can pay $8.99 a month to get unlimited access to
After Andrew Warner sold his start-up in his twenties for millions, he found that he enjoyed educating other budding entrepreneurs about how to succeed. After
Amazon is releasing its new Kindle Fire HDX later this month (October 18) with a plethora of bells and whistles, but subscription marketers will most
Canadian conglomerate Rogers Media is launching a new tablet app that would allow readers to access a plethora of monthly or weekly digital magazines for
Subscription sites with hard paywalls are usually pretty good at capturing prospects email — either through a trial funnel (with save attempts) or through required
Site license and group subscription sales are often advantageous for most subscription sites — they allow publishers to expand their market to those who are
I’ve written before about how smart subscription marketers will tie their year-end renewal efforts to a gift subscription offer. This technique does double duty by
Last September, The Australian launched a campaign with three introductory digital offers in order to garner more digital subscribers. This month, the newspaper reported that
Customer lifetime value is an important metric because it allows you to estimate the ROI on your marketing spend, explained Bakley Smith, CFO of TestingMom.com
I once gave a talk where someone asked me “What’s the best color for a button?” I remember mumbling something about red and orange doing
