Site license and group subscription sales are often advantageous for most subscription sites -- they allow publishers to expand their market to those who are reluctant to buy an individual subscription as well as further monetize accounts with the most passionate subscribers. But nowadays a once heavy group subscription site may need to consider a lower price point and individual subscriptions in order to meet the needs of changing marketplace demands and audience behavior. That's the case…...
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.
