Site License Giant Pivots in a Changing Market by Offering Individual Subscriptions

Site license and group subscription sales are often advantageous for most subscription sites — they allow publishers to expand their market to those who
Site license and group subscription sales are often advantageous for most subscription sites -- they allow publishers to expand their market to those who are reluctant to buy an individual subscription as well as further monetize accounts with the most passionate subscribers. But nowadays a once heavy group subscription site may need to consider a lower price point and individual subscriptions in order to meet the needs of changing marketplace demands and audience behavior. That's the case…...

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