The Australian Has 40,500+ Digital Subscribers, Gains Insights on Those Who Don’t Convert
Last September, The Australian launched a campaign with three introductory digital offers in order to garner more digital subscribers. This month, the newspaper reported that they increased digital subscribers by 49% over the past year, from 27,182 to 40,561. But what’s most interesting are the insights the paper is willing to share regarding converted subscribers and non-subscribers. Specifically, The Australian found that trial-takers who converted to paying subscribers spent an average of 140.5 minutes per week on…
