Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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Since the pandemic hit the U.S., consumer habits have changed, including how we watch subscription TV. Here we look at trends and the future.
This week Audible launches a cheaper version of its Audible audiobook subscription service. Subscribers can access 68K hours of content.
Thousands of consumers have filed complaints with the Better Business Bureau against weight loss app Noom for misleading free trials.
This week, Facebook fights Apple on App Store fees, Oracle may bid on TikTok, and MLB.tv may be issuing $200M+ in refunds.
Fitbit announced this week that Fitbit Premium has exceeded 500,000 paying subscribers due, in part, to an extended 90-day free trial.
Apple is now valued at $2 trillion, TIME reports strong digital growth in Q2, and ESPN+ raises its price and adds more content.
Meredith Corporation sues new SI Owner the Maven for breach of contract and failure to pay for agreed upon services.
Game subscription service EA Access gets a new name – EA Play – and will join the Steam gaming platform later this month.
Apple is developing ‘Apple One’ subscription bundles that will help the company grow recurring revenue while saving consumers money.
Lisa B. Dubrow, Esq. explains a new FTC rule for companies who have had delayed orders during Covid-19.