Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
Start Here
Latest
Five on Friday this week explores NYT’s use of Facebook Live, how to get external links to your site, retargeting, the importance of focus and
In this week’s subscription news, the New York Times begins exploring ad-free digital subscriptions, the Supreme Court rejects Google’s appeal in an AdWords battle, and
Just in time for the Fourth of July, a high school band in Tennessee is selling U.S. flag subscriptions to local residents to raise money
In the technology age, there is far more clarity around the evolution of old business models. This is a theme you’ll see in almost every
Stockholm-based podcast platform Acast announced the launch of Acast + this week, allowing podcasters to create a paid premium experience for their fans. In addition
Despite Apple claiming App Store search improvements, it seems we shouldn’t hold our breath for anything groundbreaking – especially if we expect the results to
This week’s Five on Friday covers subscriber retention, creative market expansion strategies, how your marketing can stay gender neutral, how to trademark a phrase and
Last week Oregon State University announced the launch of SQUAD, an on-demand membership model that makes tickets to OSU sporting events available to recent graduates
Walmart is going head-to-head with Amazon – again – by testing a two-day shipping subscription service, reports the Wall Street Journal. This time last year,
This second article our series Getting Your Product Out the Door: Product Development Basics dives into the role of the product owner, how it relates
