Strategy+Business Turns Free Web Content into Revenue-Generating Apps
Booz & Co. created Strategy+Business as a content marketing tool with a free-to-view website, but the publication has boldly began charging for the convenience of viewing the same content through mobile and tablet apps. Publisher Gretchen Hall spoke to us about why the site decided to bundle all of its digital offerings into one package and how social media sign-on has helped registration. Plus, learn how you can get the customer info you need from app subscribers, even when Apple refuses to provide it!
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TheDay.com Launches a Paywall That Keeps Readers and Advertisers Happy
Want to create a paywall, sell thousands a year in online subscriptions, and keep both advertisers and readers happy? Well, read on. The Day's Director of Marketing & Audience Development Daniel Williams spoke to us about how The Day continues to sustain impressive company revenues - including $100,000 in online subscription sales. Plus, this Case Study contains lessons about membership rewards program, retention marketing, and subscription marketing ideas to inspire every subscription and membership site!
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Eagle Financial Uses Video Landing Pages and Price Testing to Make Millions
In addition to classic best practices in marketing, Eagle Publishing's financial division has adopted some shocking marketing tactics and tested them to profit maximization. Vice President and Goup Publisher Roger Michalski shared the Eagle Financial's counterintuitive testing results and what it's like to work with independent experts. Plus, discover why video landing pages may be the best conversion tactic since long-letter postal direct mail pieces.
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SafetySmart Grows New Subscriptions by 200% After Revamping Online Platform
In 2011, SafetySmart re-launched with a savvy Web platform that had online tools to save customers time and effort. John Doyle, Senior Vice President of Products and Content at parent company Bongarde, spoke with us about how moving to more interactive content services increased subscriptions by 200%, how low-priced items through sister sites have been an enormously productive source of lead generation, and how the company's sophisticated in-house sales system incorporates user-generated information and telesales. Plus, check out the best use of a call-to-action button on a site tour we've ever seen.
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How WritersMarket.com Turned a 90-Year-Old Print Directory into a Profitable Online Subscription Site
At any given moment, 50,000 subscribers are paying to access WritersMarket.com's robust database. Winter Thielen, Director of Online Product Development at WritersMarket.com and Robert Brewer, Senior Content Editor, spoke with us about how the site maintains its listings, succeeds with email marketing, and creates perceived value with limited-release compilations. Plus, get inspired by some great conversion tactics, including an unusual navigation bar and a well-designed site tour.
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Event Programming Basics: From Market Research to Speaker Management
Live, offline events are often a lucrative revenue stream for subscription and membership sites. Download and print this handy step-by-step guide to help your event programmer pick and manage the kinds of speakers that sell lots of tickets and ensure your reputation for quality content. After all, every event puts your ability to sell tickets for your next event on the line. This guide also has great tips on how you can create an agenda that keeps people energetic and excited, how to make sure your speakers deliver great presentations, and lots of tips on writing marketing copy that sells!
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Sell Your Blog or News Feed on Kindle:
Instructions & Examples from 3 Online Publishers
Even if your newsfeed or blog is free, you can sell subscriptions automatically via Amazon's Kindle publisher program. All you need is an RSS feed and about 30 minutes for set-up. This is a great marketing and branding tactic for established publications with large audiences or niche sites with a large blog following. Read this HOW TO guide For details, revenue info, screenshots, and a behind-the-scenes look at three publishers' Kindle subscription programs -- including NYTimes.com.
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HighBeam’s Conversion Optimization Tests Sell More Subscriptions to Consumers and Business Execs
Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case Study, Joe Miller, Vice President of Product, UX & Marketing, and Sarah Hough, Analytics Manager, reveal the company's extensive testing of trial offers, conversion tactics, and pricing -- including special pricing for students and how to word your annual rate to get more conversions!
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Contact Any Celebrity Generates $1M+ by Staying Nimble in a Changing Market
Through a powerful database and switching from a B2C to a B2B focus, Contact Any Celebrity is able to generate more than $1 million a year in revenues. Learn how Founder Jordan McAuley tested his prices to generate more revenue with fewer sign-ups, as well as why he decided to go with a $1 trial instead of a free one. Plus, learn a new tip for testing your market's receptivity to live events, and how you can make money from events without ever having to host one. This is a must-read, especially for other B2B sites that should be creating industry-specific databases of their own!
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A Story Before Bed Soars With Unique Presentation of Online Content
With an exceptionally unique content offering that can't be replicated in print, A Story Before Bed is changing the way parents and children connect online. CEO Hillel Cooperman spoke with us about the technology behind the site, its native iPad app, and how donating subscriptions has generated tremendous PR. Plus, learn how separate landing pages for gift subscriptions can help your conversions. Plenty of great creative samples, too!
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