IAC Acquires Subscription Site Tutor.com

IAC, the parent company of Match.com and Newsweek/The Daily Beast, announced this week that it has acquired subscription site Tutor.com. Terms of the deal were not disclosed. Tutor.com is an online subscription and eLearning site that connects more than 3,000 educational professionals with students who need help in highschool and college-level coursework. The site is positioned as a B2C company selling directly to students and parents, but in fact, 90% of the company's business comes from…

Equilar Insight Makes $20 Million with Group Subscriptions for Open-Access Data

By cleaning up publicly-available SEC data, Equilar Insight generates approximately $20 million a year by selling group subscriptions, priced above $11K/year, to large corporations. CEO David Chun spoke to us about how the site uses old-school B2B sales techniques to close deals, while investing heavily in technology to create online content that's consistent and convenient. Plus, find out why Chun thinks usage, not renewal numbers, are the most important retention figures.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Price Testing Results from Subscription Sites

There are two ways to increase your subscription revenues -- increase your subscriber numbers or raise your price. Find out how to do both in this 30-minute video with Chris Oyolokor, VP of Marketing at Idea Incubator, who covers three great tests on trial durations, free vs. paid trials, and how monthly vs. annual pricing affects your revenues.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

AARP Launches Dating Site, Focuses On Offline Events

New trends are popping up for the dating site niche. Seniors are a fast growing market, and jumping on that bandwagon is the AARP, which just announced its plans to launch a dating site in partnership with HowAboutWe.com. 2012 Census information reports that there are almost 38 million unmarried Americans aged 50 and older in the US, and more than half are 50-64. And by teaming up with HowAboutWe, the AARP is hopping on another trend in online…

Angie’s List Uses Special Offer to Convert Visitors to Paying Subs

In this marketing sample, In order to lure "window" shoppers back, Angie's List doesn't just send a welcome email to email opt-ins -- it sends a special offer and discounted membership.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How ArkansasOnline Makes Millions from Paywalled Local News

When the Arkansas Democrat-Gazette put all its local news behind a paywall in 2001, traffic dropped by 30% for three months... but then it rebounded and the site has gone from strength to strength since then. Executive VP for Digital Conan Gallaty spoke with us about the site's marketing, price tests, and subscription conversion tactics including one of the best-designed paywalls we've ever seen on a newspaper site.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

2 Reasons Why Banner Ads are Great for Niche Subscription Sites

This week, Ryan Dohrn spoke to Insider members about selling advertising on paywall sites. He had lots of great tips, but my favorite was the fact that banner and display ads still work -- and they work *really* well for niche publications. Dohrn, founder of 360 Ad Sales, explained how advertisers love buying ad space on paywall/subscription websites since they're clearly getting an audience interested enough in the niche topic to pay for content. Which means…

Ad Sales for Paywall Sites

Looking to increase your advertising revenues? In this On-Demand Video, Ryan Dohrn, Founder of 360 Ad Sales, explains the best way to sell digital ad space. He answers common questions, like "Where should I place ads on free content pages?" and "Do banner ads work for niche, paying audiences?" Plus, you'll learn how to price your ads and how to hire the right person to sell ads on your site!
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Banner Ads That Actually Engage Viewers

Since many of our readers are running hybrid sites (i.e., generating revenue from both subscriptions and advertising), or looking to run ads for their own product or services, I thought I'd take today to write about banner ads. Banner ads have long been the stepchild of digital marketing, loved neither by audiences or publishers. But recently, Werther's Original ran a banner ad on the Food Network site that was both interactive, social and relevant. First, the banner expands…

Amazon Prime Adds Monthly Subscription Plan, Competes With Hulu and Netflix

Amazon introduced a new pricing option for its "Prime" service this week -- $7.99/month instead of the normal $79.99 a year. While basic math lets consumers know that the monthly price is more steep in the long run, the new subscription option seems to be an effort to compete more directly with Hulu and Netflix, both of which offer monthly plans at exactly the same price. Originally, Amazon Prime was a way for avid book buyers to…

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