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Apple increases ad-free streaming service by 30%, from $9.99 to $12.99 per month effective Aug. 21. Existing subscribers will see higher rate on next bill
Settlement permanently bans misleading “guarantees,” hard-to-cancel flows, and retaliation against chargeback disputes, reinforcing regulators’ focus on subscription dark patterns.
With just one day’s notice, Sony increases PS5 console prices by $50, citing economic pressures — underscoring how pricing decisions can ripple across subscription ecosystems.
Regulators allege LA Fitness used restrictive and opaque cancellation processes, violating the FTC Act and ROSCA, and seek refunds for consumers.
Appfigures July data shows X maintaining subscription revenue despite steep declines in Google Play installs, raising concerns about long-term growth.
Santa Clara and Los Angeles County prosecutors secure penalties and restitution in case alleging deceptive auto-renewal and cancellation practices.
New Cornell-backed research shows how subscription programs influence long-term behavior, shift wallet share, and extend loyalty—even post-churn.
Verizon is phasing out long-standing subscriber perks starting September 1, signaling a broader shift toward streamlined pricing and plan migration strategies.
Trump’s 60-day ultimatum accelerates subscription-style healthcare models, with Eli Lilly, Pfizer, and Novo Nordisk embracing platforms that combine telehealth, cash pay, and recurring medication delivery.

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