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Two years ago, I wrote about Google’s new app, Currents, which, at the time, was a consumer and publisher-friendly app but lacked the ability for
I talk a lot about the importance of A/B split testing for optimizing paywalls and subscription sales, but after fielding some questions from readers, it
Perhaps you’ve been told you should be “testing” to discover how to optimize your site for conversions and subscription sales. But do you have enough
With John Paton’s announcement that Digital First Media will adopt metered paywalls, Ken Doctor estimates that 41% of US daily news sites now offer digital
While YouTube has been searching for a way to monetize its content through ads and subscriptions for audiences, Vimeo, which also got its start by
Athletic clothing company Under Armour announced last week that it will be buying MapMyFitness, a freemium subscription app, for $150 million. While seasoned media professionals
Hulu is reportedly looking for ways to make their subscription service, Hulu Plus, available through cable TV providers, according to The Wall Street Journal. This
When selling multi-seat site licenses, many subscription sites can be stringent at blocking dual logins and other indicators that subscribers are violating terms of service.
Tom Goldstein, Founder and Publisher of SCOTUSblog, announced this week that his Peabody Award-winning site will be up for sale next year. Goldstein founded the
Tinypass, an e-commerce platform that allows online publishers to set-up metered paywalls, just announced that it raised $3 million in funding led by investment firms
