Kindle Owners Read More eBooks than iPad Owners, Says New Report

By Minal Bopaiah Apparently, access to a tablet device does not necessarily translate into eBook sales, according to a new report by Simba Information.
By Minal Bopaiah Apparently, access to a tablet device does not necessarily translate into eBook sales, according to a new report by Simba Information. The report finds that only half of iPad owners read eBooks on their device, compared with 75.2% of Kindle Fire owners, This is an important device statistic for subscription sites, especially those offering eBook subscriptions. PRevious research has found that iPad owners tend to be more affluent and willing to spend money on content. The Simba…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.