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E-Book subscriptions services seem to be all the rage. Last week, I wrote about Audiobooks, Scribd and Oyester and their holiday gift subscription offerings. And
By Minal Bopaiah The Online Publisher Association released a report this week based on its interviews with 12 media professionals at digital subscription publications, and
The Online Publisher Association released a report this week based on its interviews with 12 media professionals at digital subscription publications, and while none of
By Minal Bopaiah Axel Springer announced plans to abandon separate print and digital philosophies a day after it announced that its flagship paper, Bild, has
Axel Springer announced plans to abandon separate print and digital philosophies a day after it announced that its flagship paper, Bild, has attracted more than
By Minal Bopaiah While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to
While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to grapple with how
By Minal Bopaiah While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales
While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the
By Minal Bopaiah Email marketing is the most cost-effective acquisition tactic for subscription sites, but six months ago, marketers began to worry that Gmail would
