By Minal Bopaiah

A new poll reports that 25% of Germans pay for digital content, particularly for specialized online news, reports, interviews and comments.

In addition, 31% of the 766 surveyed internet users not currently paying for online content believed in principle with the idea, according to the study conducted by high-tech association BITKOM.

If one generalizes those results to the larger population, Germany looks to have a market of about 12 million people paying or willing to pay for online content.

There was an equal split (17% in each group) between people paying for individual articles and those buying subscriptions. But the average paying German consumer spent €13.60 a month.

There were some age disparities, with middle-aged consumers more willing to pay than older (65+) ones.

You can find out more about the German market for subscription sales, including the preferred methods of payment, by purchasing our Special Focus Benchmark Report: International Markets.